IQPC Pharma Sales Force MENA 2010

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Join industry leaders by taking part at the Pharma Sales Force MENA 2010.
To learn more about speaking opportunities, contact enquiry@iqpc.ae or +971 4 364 2975.

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Speakers confirmed include:

Dr. Amin Al Amiri
Executive Director for Medical Practices and Licenses
United Arab Emirates Ministry of Health

Dr. Hisham El-Ezaby, MD, MSc, AMP
Sales Director
AstraZeneca Gulf

Mothafar A Ismaiel
CRM Manager
Julphar

Levent Yildiz
Area Market Access Manager to Middle East & North Africa
GlaxoSmithKline

Dream Samir
Marketing Director
Merck Serono

Yavuz Eeler
Head of Sales & Marketing Excellence and Business Development
Glaxosmithkline

Increasing the performance of your sales force through innovative implementation of tools and strategies specific to the MENA region

IQPC’s is pleased to bring it s global leading Pharma Sales Force event to the region with Pharma Sales Force MENA 2010. The event will bring together leading pharmaceutical sales and marketing experts from the region to demonstrate strategies to evolve your sales force to maximise its ROI in this dynamic pharmaceutical landscape.

The MENA pharma market is set for a huge growth with an estimated US $15billion drug spend by 2014. The growing population and lack of healthy lifestyles can be accounted for this boom coupled with the development of a regional healthcare insurance market contributing to an increased momentum of drug sales throughout the MENA.

The market is becoming more diverse with increased competition, generic manufacturing, new private and public sector partnerships, regulations and changing buying culture, raising new challenges and strategies that need to be identified.

Pharma Sales Force MENA 2010 will give you the opportunity to hear from global and regional experts, sharing useable techniques, strategies like Key Account Management (KAM) and Customer Relationship management (CRM) and technologies to considerably increase the success rate of your sales force.

Key topics include:

Evaluating the MENA region’s areas for growth and developing sales strategy to exploit these areas
Ensuring compliance and following set regulations within the region
Exploring trends in local generic manufacturing and its impact on future sales predictions
Understanding and adapting sales models to support the change in the global and regional pharma market
Building and managing your sales force considering territory segmentation, sales targets, and physician relationship handling
Utilising management strategies and innovative technology to maximise and track the effectiveness of your sales force and measuring the ROI

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